HOW BALANCING BRAND AWARENESS AND LEAD GENERATION IS IMPORTANT TO YOUR MARKETING STRATEGY

 HOW BALANCING BRAND AWARENESS AND LEAD GENERATION IS IMPORTANT TO YOUR MARKETING STRATEGY

Your business is a lot of things…  

Your baby, your passion, your mission, your _____? Fill in the blank.  

Whatever it is it is a big deal for you and your future.  

You’ve got big plans and dreams! I get it!  

…and you want it to be a roaring success but it feels like you’re missing a piece of the puzzle…  

The piece everyone else has figured out. 

You’ve got your business and you are ready to see all those clients everyone seems to celebrate start pouring in…  

People need to see you & remember you ( BRANDING ) to get on your email list where you can nurture them ( LEAD GENERATION ) to make the sale.  

10 WAYS A BUSINESS CAN GIVE BACK TO THEIR COMMUNITY

10 WAYS A BUSINESS CAN GIVE BACK TO THEIR COMMUNITY

Hooray, it's November and the season for giving and expressing gratitude!

November kicks off my favorite time of year. There's nothing quite like being in the giving spirit where you can show others how much you love and appreciate them. An opportunity to express gratitude for all your blessings, the fantastic people in your life, and clients.

As an entrepreneur, you can be a leader in your community and industry by showing your gratitude by giving back to others.

In fact, it's quite ingenious!

Your generosity to give back has a lot of benefits. Here are five reasons how being a philanthropist can benefit your business both online and off:

  1. Builds respect and an excellent reputation in your community and industry.
  2. Connections and networking with others who have similar passions for giving back.
  3. Increases brand awareness, exposure, and provides positive publicity.
  4. Creates a ripple effect for more generosity within your community.
  5. Builds goodwill within your community.

30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS

30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS

Are you an online service based provider or a small business owner?

Do you struggle with finding quality leads for your business?

Perhaps your wondering and thinking - 'There has to be a better way'!

In my experience, clients that are ready to outsource their marketing do so because they:

  • are struggling to keep up with their marketing tasks by continuously trying to DIY
  • don't know the best strategies and don't care to learn them
  • aren't tech savvy, loathe sales + marketing, and social media overwhelms them

Do these sound like you too?

30 REASONS WHY YOU SHOULD COLLABORATE IN YOUR BUSINESS

30 REASONS WHY YOU SHOULD COLLABORATE IN YOUR BUSINESS

Do you want to be a person of influence and make an impact by leaving your mark on the world?

I get it! I have a huge passion for helping others, and I desire to make an incredible impact where I can leave a legacy that I can be proud of. 

Perhaps you feel like I did when I started my business. I knew I was destined for greatness and was confident that I would make an impact. However, I didn't know where to begin or how to position myself as a leader, expert, and authority figure. But I knew that if I was going to be able to do all that I dreamed about that it was going to take some massive action. But what?

Honestly, had I known what I know now, my life and business would be drastically different. #realtalk I'd be further along on my journey. However, what I have learned over the years is extremely valuable and because I was able to slowly learn the ins and outs of how to get insanely visible, gain influence, and start making an impact I can effortlessly guide you and my clients through a simple but effective strategy that works. I took the time to test, tweak, and track my strategy and by doing so, I know that with beyond a shadow of a doubt it'll be a game changer for your business too.

YOU NEED MORE THAN A BUSINESS - YOU NEED A BRAND

YOU NEED MORE THAN A BUSINESS - YOU NEED A BRAND

The definition of a brand or branding may vary from person to person. 

Here at Designed By Adriannia, we believe that branding is all about defining the influence that you have and displaying your ability to create change and impact in the world around you.

Branding goes beyond your logo, your fonts, and your colors. Branding is getting your whole self-involved from your values to your mission.

Your brand is how you make someone else feel when they see all of these elements and more working together. It’s how you make someone feel about themselves.

10 MISTAKES EVERY NEWBIE MAKES WHEN USING FONTS FOR THEIR BUSINESS

10 MISTAKES EVERY NEWBIE MAKES WHEN USING FONTS FOR THEIR BUSINESS

So you want to DIY your brand until you can afford to hire someone to help, but you just can’t seem to get your fonts right.

Well for one, I think, this is a smart way to get started with your business. So many things change when you first get started with your business that things are more fluid and less solidified. This is all a part of the process. 

As you start working on your business and learning more about what direction you really do want to take you’ll have the flexibility to make adjustments and changes. So in a sense, it is really smart to hold off on hiring to design your branding until you have a clearer vision of what the basics of your branding are. 

But until then let’s talk about a part of branding and design in general that people often make mistakes using fonts for their business. Luckily with a few pieces of information, you can successfully avoid making these same mistakes.  

FIVE SECRETS FOR NETWORKING SUCCESS

FIVE SECRETS FOR NETWORKING SUCCESS

Are you ready to navigate the world of local networking but aren't sure where to begin? 

Frustrated that your networking skills are landing you NO quality leads? 

Don't fret my pet! 

Networking is really all about relationship building and lucky for you I am a ROCK STAR at it!

When building rapport and nurturing a relationship it takes time, patience, active listening and a great memory. Ok, well you don't have to have an impeccable memory like I do, but you at least need to be able to remember a couple of things so that you can jot them down later to refresh your memory. 

I'll dive into a strategy behind what to jot down when you meet a prospect, but for now, let's focus on the five secrets for networking success! 

  1. Dress for success
  2. Build rapport
  3. Give before you receive
  4. Perfect your cocktail pitch
  5. Follow-up

ME AND THE MIRROR

ME AND THE MIRROR

I have the most beautiful blue-eyed, blond little girl. An airy-fairy one, who gets lost in her world. When I look at her, I see a world of potential. I am a proud mama.
 
I am sure my mother looked at me the same way when I was born. I am convinced she only saw the best and the most beautiful. Even though mama only believed the best I had to offer; I choose to listen to the lies of the world, as well as the lies of the mirror.
 
My story isn’t unique, but I am most certainly one of the lucky ones.
 
When I was 15, I woke up one morning a decided that I am fat, not overweight or unhealthy. FAT! UGLY! GROSS! On that morning I made the conscious decision to starve myself to lose the fatness. I began with an exercise routine and ate as little as possible. In a mere five weeks, I lost 15 kilos. And boy was I proud! I went back to school and felt fabulous. I was thin, and I thought I was prettier.

BOOKKEEPING: IT ISN'T SEXY BUT IT'S WORTH IT!

BOOKKEEPING: IT ISN'T SEXY BUT IT'S WORTH IT!

During my time working in public accounting, I heard many excuses why my clients hadn’t done their bookkeeping. They didn’t have time, they didn’t know how it was boring. It seemed like they would rather do ANYTHING other than their bookkeeping. I can’t say that I blame them. Unless your business is accounting or bookkeeping, you didn’t start your business thinking about bookkeeping but there are three very important reasons why it’s important to keep your business records up to date.

When your business records are up to date, you can:

  • Make more money,

  • Increase profit, and

  • Save tax.

 Now that’s sexy!!

BECOME A LEGALLY SAVVY BUSINESS OWNER

BECOME A LEGALLY SAVVY BUSINESS OWNER

So you’ve decided to take the leap and start an online business – congratulations! Depending on where you are in your business setup process, you may have a website and products or packages available for purchase, or you may still be sorting out what type of business you want to start. Wherever you are in your entrepreneurial journey, there is one thing that you MUST keep at the front of your mind. In addition to the more “fun” stuff, like figuring out your program and package offerings, working with clients, and having six figure launches, it is also vital to remember this:

You are starting a business, and are now a business owner. As a business owner, you’ll need to ask yourself – is your business legally compliant??

If you haven’t thought about this, or haven’t taken any steps to ensure your business is legally compliant…don’t panic! No time like the present, right? As business owners, there are a few key steps we need to take in order to make sure we are properly protecting ourselves and our business, as well as our clients. We must also make sure we aren’t infringing on or negatively affecting any other businesses as well, in order to avoid legal fines and fees. As an attorney and legal resource for online entrepreneurs and coaches, I am here to help you through this process, and Uncomplicate the legal side of your business, to get you squared away and stress-free! In order to get you on the right track, here is a quick rundown of what you need from a legal standpoint.