HOW TO STAY FOCUSED AND CREATE MASSIVE SUCCESS

HOW TO STAY FOCUSED AND CREATE MASSIVE SUCCESS

How to stay focused and create success with simple, daily action steps!

The beginning of a business is fun and full of promises. We get super excited, we've never been so motivated! Then, comes the launch phase. Our stuff is SO GOOD, everyone is going to buy and we'll be an exception to the average success rate.

It is time...we launch.

Nothing. Some open rates, a few engagements, mostly from our friends and family who want to encourage us.

HOW TO BUILD A LOYAL RELATIONSHIP WITH A COLD LEAD

HOW TO BUILD A LOYAL RELATIONSHIP WITH A COLD LEAD

Do you struggle with building loyal relationships with cold leads? Take a look at this article that shares how to build loyal relationships with others as a classy entrepreneur and never feel sleazy again. Yes, you really can build relationships with integrity, class, and authenticity. This article will tell you how!

YOUR TIME IS LIKE INTERLOCKING BRICKS

YOUR TIME IS LIKE INTERLOCKING BRICKS

There are things we fill our lives with that are a range of sizes: from big, toddler-sized bricks, all the way down to the tiniest 1x1 circle brick.  (You know, the ones we always vacuum up first?)  All these pieces all actually fit together though, even though at first glance they don’t look like they do.  

Think of your productivity in life as the structure you build with the bricks.  You have a maximum size that you can make it (we all have 24 hours).  But within that size constraint, you can have as many pieces as you want.

HOW TO RESEARCH COLD LEADS FOR CONVERSION

HOW TO RESEARCH COLD LEADS FOR CONVERSION

Have you ever cringed when you received a cold email from someone? Maybe it was a pitch-fest or perhaps they pitched you their product or service without doing any research and it showed. I have been there too! Which is why I wanted to share with you my tips for researching cold leads so that I can increase the conversion. Check out this article for the inside scoop!

HOW WRITING A BOOK WILL TRANSFORM YOUR BUSINESS

HOW WRITING A BOOK WILL TRANSFORM YOUR BUSINESS

Writing a book will transform your business!

Did you know that there are 28 million registered businesses in the United States? In addition, there are 20 million entrepreneurs and network-marketing individual. The market is becoming saturated and the competition is getting thick. If you are in business it is imperative that you find a way to stand out if you want to be noticed and not just blend in. In my experience, writing a book is a GREAT way to help position yourself as an expert and help your business to stand out.

HOW TO GROW YOUR EMAIL LIST

HOW TO GROW YOUR EMAIL LIST

Are you struggling to grow your email list?

Perhaps you have heard that the money is in your list, but you're spinning your wheels trying to grow it. Maybe you're doing "all the things," but your list size never seems to grow.

Can you relate?

I know I have been in a similar position and it's super frustrating when you feel like you're putting in all of the work but are not seeing the results.

There's one thing I know for sure that if you're struggling to grow your list, it comes down to three things. 

  1. Your offer [lead magnet, opt-in or freebie]
  2. Your messaging
  3. Your strategy

Let's dive into your offer because that's usually the culprit. I want to be sure that your offer is out of this world! 

First things first, if you don't know what a lead magnet is then let's briefly talk about that. It's an offer that you're presenting to your ideal audience as a gift in exchange for their information. Such as name and email so that you can add them to your email list. 

Alright, moving on, your offer should solve the #1 problem of your ideal audience with specificity. Most people don't want a 200 page eBook or an 8-week eCourse as a freebie. 

When preparing your lead magnet, consider the following eight key points to creating a convertible lead magnet

  1. It's relevant to your audience.
  2. It's consumable in 60-sec or less. 
  3. Focused on one central idea or step of the process.
  4. Be extremely specific towards a segment of your audience.
  5. Provide a quick win.
  6. It's action-oriented. 
  7. Provides a pathway from Point A to Point B.
  8. Be cohesive with your brand and paid offers.

Once you have designed your lead magnet which could be a checklist, a spreadsheet, a quiz, a printable, an infographic, a short video training, a webinar, or a coupon, to name a few,  you'll then want to place it on a landing page for opt-in conversion. 

Now when it comes to messaging, the #2 issue with lead generation and conversion, there's a slew of items I could address. However, to keep this short, I recommend asking yourself these questions to help you hone in on the specificities of your offer and get into the mind of your ideal audience so that you can master your marketing message and optimize conversion: 

  1. What does your audience have in the "before" phase and want they want to be, do or have in the "after" phase?
  2. What does your audience believe about themselves in the "before" phase and the "after" phase?
  3.  How does your audience feel in the "before" phase and the "after" phase?
  4. What does it cost (not necessarily monetarily) your audience to have their #1 problem?
  5. What are the consequences to your audience as a result of their #1 problem?
  6. What is a typical day in the life of your audience in the  "before" phase and the "after" phase?
  7. How does their circumstance change in the "before" phase to the "after phase"?

Once you work through these two key pieces + a strategy to promote it, your list will grow! Now I won't dive into a strategy today for the sake of the length of this post but if you're looking for ideas on where to promote your offer to grow your list, grab my free resource 45+ Ways to Grow Your List inside of my FREE Resource Library.

Just enter your information below to get the goods! 

Share in the comments below: What questions you have that can I answer for you about growing your list once you have nailed down your perfect lead magnet + mastered your marketing message?

WHY DO WE RESIST WHAT IS HAPPENING IN LIFE

WHY DO WE RESIST WHAT IS HAPPENING IN LIFE

What we resist, persists…

What a tongue twister! Doesn’t it create a feeling of tension and twisted up pressure inside your mouth just saying it? We can feel those words and their refection of contraction. 

Perhaps it is because our bodies truly are the hidden reservoir for all of those things our mind wants and needs to avoid. You know, all of those uncomfortable feelings, the challenging problems, the circular thoughts and the frustrations when life doesn’t go our way.

Why do we resist what is happening in life? 

OUR FEAR MIND


Our fear mind is the part of us that cannot accept life when it is taking us out of our comfort zone. Our fear mind only knows how to respond from a survival place. It is always searching for the next potential problem or danger. When we feel afraid when life is tough, it looks for a reason to blame the problem on someone or something outside of us that is “making us upset.”

As you can guess, our fear mind tends to be our greatest saboteur, especially when we are trying to aspire, grow and create changes in our lives or businesses. It will always come up with the reasons not to pursue a new path, a new idea or to make a change.

It can literally put blinders on us and tells us to stick with the same old ways to solve our problems and issues in life. We cannot see any other options. We are convinced these old choices are the only way. We stay stuck in the old patterns, that we have clear evidence already that they do not work. Yet we hold on to our habits, and they hold us back from progress. 

I did this for years and years, struggling in my business, trying to figure out the solution. I was unhappy with where I was at but I wasn’t willing to reach out and get a new perspective or help. I had the whole internal “I need to look like I know how to do everything” syndrome. So
I kept trying the same thing in new ways, but nothing changed. What I was resisting was my ego’s story of failure and the shame it had lined up for me.

Instead, I eventually worked with my beliefs and fear stories and learned to contain my ego’s tendencies for drama. Drama meaning self-doubt, worry, expectations, judgments. This made space for new perspectives.

THE RESISTANCE RIPPLES

This is how we end up resisting what life keeps giving us, again and again. We can’t see or don’t want to see that the old solutions and ways of being have truly expired. And it is time to let them go. 

But we don’t. We resist. We deny. We avoid. When the fear mind is running us, this is all we can do. And then what happens? 

We stop eating well, our sleep cycle is off, we are not performing as well. We feel stuck, we have new problems arise, we feel more powerless and things seem to get worse. 

We continue to avoid feelings that we don’t want to feel. We ignore the elephant in the room.

We pretend its all ok while our body-mind starts showing more effects of it all- we are exhausted, grumpy, unfocused, having obsessive worry thoughts and a negative mindset. And in our business, we lose momentum, feel insecure and off task. 

The harder it gets, the tighter the grip our fear mind has on maintaining the status quo.

We can find ourselves struggling and holding on for dear life to those old solutions. They may not work but they feel like our security blankets. We just don’t want to let them go. Here is where the fear perpetuates more fear.

I did this “fear of trying” deal with sugar. I was pre-diabetic during and after the births of my two kids who were 13 months apart. My marriage was falling apart and my husband and I were separating. It was beyond stressful. Sugar was biggest coping skill from childhood. My doctor very clearly said STOP and my brain said NO WAY, this is all I have to get a break and feel good. It took years to unwind my grip from sugar, even though I got more and more aware of its negative effects. My desire to be “emotionally safe “was higher than my desire to be healthy. I just wasn’t ready. It took many years to create safety around letting go of sugar.

THE WAKE-UP CALL

So, life will keep presenting the “lesson” we are needing to learn in some new forms, trying to help us “pass the test “and move forward and grow. Why? No one knows exactly. One could say it is our soul path that we signed up for or it is just the way life rolls. Either way, in my experience there is no way around it. Life will just keep showing up in a certain way until we finish the lesson. And there is only one way out of the cycle and it is through.

I know, it’s not what the resistant part of us wants to hear while it is digging its heels into the sand, with a scrunched-up face saying “No, I don’t want to!”

So the lesson usually gets louder and bigger until we can no longer avoid it. Then it really does become the wake-up call that we have no choice but to face. Whatever way it manifests it usually is an obstacle that can no longer be avoided.

I had improved with my self-care and come out of survival mode I thought. I was shifting my work focus and wanted to increase my impact and my revenue. I was working long hours on top of single parenting. I felt large and in charge. Then my stress level started impacting how I was showing up with my clients, my friends and mostly my kids. It was also affecting my sleep, my eating, and my weight concerns. This was not OK.

I had to step back and see that this was not just a lifestyle choice to take care of myself. This was a “value of life” choice. If I care about being a good mother, a good friend, and a good coach, then I have to let go of the remaining fear and control patterns that are still running me. If I want to live life to the fullest, I need to review how I will make that possible.

THE BODY KNOWS

Often times this obstacle shows up in our body. We get ill, or injured or hurt in some way. We are initially shocked. Why is this happening? We later realize how we were not paying attention, how we were ignoring ourselves and the messages that were present.

It’s foreign for many of us but the body is us and not an accessory. It knows what is happening always. And it is our ally; one of our best allies. Now it can also be our teacher.

Listening to our bodies and learning to be more embodied and aware, can be the best practice if we are persistent resisters. We become more skilled at knowing how to face our feelings and needs. We can be more in tune with our choices. We can also learn how to find our inner calm in the body that helps us to stop avoiding in the first place. 

The Body can become a place of security rather than dissociation, where we feel more courage to face our life experiences. More security means less resistance to what is, which leads to staying more present with ourselves and flowing in the ebb and flow of life. And this means we can be more open to our life lessons and complete them sooner than later since we know they will reoccur until we have learned what is necessary.

And being in the flow means we are in harmony rather than resistance with our creativity, connections, and businesses. We can move along quicker in our development which allows us to clear our blocks more easily to be our authentic selves and clearly sharing our gifts with the world.

My body was always sharing a lot of information that I refused to listen to. I, like most of us, wait until there is a problem to really listen. I was getting immune issues showing up and I couldn’t ignore it. I had to step up my health game with everything – my sleep, my food, my stress. Despite my resistance, the body will show us it isn’t playing, so we better take listen up or it will get louder. 

I slowly learned to respect and honor my body, like never before. I studied yoga, tantra, embodiment, meditation. It all made a significant difference in my health, my joy, and my business.

If you are interested in hearing more about the body and its relationship with our fears, go check out my recent blog on the 3 tips to reconnect with your body wisdom to reduce self -doubt at https://wp.me/p5eINg-6K.

Share with us in the comments below: What has been something you have been resisting because of fear?


Author Bio

DR KATE DOW

Dr. Kate Dow is a best-selling author, teacher, a psychologist turned empowerment coach for women professionals and entrepreneurs. For over 30 years, she continues to be passionate about supporting women to be their most alive, authentic, powerful versions of themselves. From struggled lifelong with anxiety, Dr. Kate has studied mind-body-spirit modalities i.e., apprenticing eight years with Don Miguel Ruiz’s Toltec Teachings learning what makes a real difference for people. She founded Sacred Transitions in 1995 to offer powerful healing and growth for women in practical, compassionate ways. She published her book Fear-Less: The Art of Using Anxiety to Your Advantage in 2017 and launched the online training program that accompanies. She is a loving mother of two college students, her two dogs, and her black cat Jack. She continues to be enchanted and blessed to live in Santa Fe, New Mexico. 

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EFFICIENT SYSTEMS ARE A LIFESTYLE

EFFICIENT SYSTEMS ARE A LIFESTYLE

I’m going to go on a limb here, and say most people don’t do things the most efficient way all day every day.  We all waste some time coming back to things we should have finished the first time, double-doing because we don’t have a way to do things once, and running in circles because we’re trying to manage way too many things with way too few resources.  Especially if you’re a mom with a business.

But imagine if you could actually squeeze a little more time out of your day by rearranging a handful of items on your to-do list, or by simply patterning your days better.  I’m not talking a “morning routine.”  That’s a great start if you’re doing it, but I want to show you a way to have the REST of your day go smoothly.

CELEBRATE THE RESULTS: IT'S AN ABUNDANCE THING!

CELEBRATE THE RESULTS: IT'S AN ABUNDANCE THING!

Strappy red heels are on.

Shoulders glow with a splash of glitter. 

Laughter swirls through the air just as joyously as music.

Everybody loves a party. The celebration is how we honor the best moments of life. Yet beyond the fun of snagging that pretty dress from our favorite boutique or dancing into the night with our dearest friends at an electrifying event, a pretty dope phenomenon is happening in our heads as we celebrate.   

Hooked on Dope

…dopamine that is. 

HOW MICRO-INFLUENCERS WILL MAKE THEIR MARK IN 2018

HOW MICRO-INFLUENCERS WILL MAKE THEIR MARK IN 2018

nfluencer marketing is a crazy world that never seems to stop evolving. From YouTube stars to Instagram models, there is no shortage of social media “celebrities”. Despite all of these opportunities to showcase a brand or product, finding new ways to get new consumers remains competitive for businesses. While influencers, like the Kardashians, have lots of eyes on them, the huge size of their fan base keeps them from truly connecting with their audiences. Micro-influencers, which are influencers in niche markets with smaller audiences, are on the rise in the next wave of influencer marketing. So, what is a micro-influencer anyway?