Are you an online business owner? If so, are you utilizing Instagram to build your online business? If not, why the heck not? 

My clients often ask me why they should use Instagram to build their online business. Instagram is great for a few reasons: 

  1. Use of amazing graphics! - A picture is worth 1,000 words and by using an amazing graphic, you can quickly catch the eye of your ideal client effortlessly.

  2. The algorithm is different than Facebook and therefore allows for more people to see your post. Hallelujah!

  3. The statistics for demographics are amazing.

    • According to Sprout Social:

      • 22% of online males use Instagram

      • 29% of online females use Instagram

      • 25% of 30-49 year-olds use Instagram

      • 53% of 18-29 year olds use Instagram

  4. It's EASY!

  5. Use hashtags to find popular posts or particular people to follow.

I find Instagram to be incredibly easy to use and I LOVE all the amazing graphics that Instagrammers use. My personal favorite to create brand worthy and awe-inspiring graphics are with Canva and Wordswag. 

Here are my top 10 tips to ROCK IT on Instagram for your online business:

  1. In your bio, share who YOU are, likes, fun facts and a link to a freebie, an online calendar or your website.

  2. Share photos that evoke the emotion and feelings of your brand.

  3. Follow people back and build relationships by liking/commenting regularly. I recommend (3) 10 minute per day engagement times.

  4. Share images with quotes to INSPIRE, EMPOWER & MOTIVATE your followers.

  5. Use videos to build your know, like and trust fact x10. (15 sec clips)

  6. Use unique hashtags that are specific to your ideal clients and not generic ones that every other person in your industry is using.

  7. Quality over quantity by providing value. Why should your ICA follow you? Follow the 80/20 rule.

  8. Be consistent with your posting. That means branding, times of day, voice, etc.

  9. Do research on your ideal clients, find them and determine what hashtags they use.

  10. Build a community. Be "the person" that your ideal clients seek for tips, tricks, motivation, etc.

Well, there you have it! My to 10 tips for leveraging Instagram for your online business. 

What are your favorite tips and tricks to using Instagram to build your online business? Comment below.