Are you working a full-time job and trying to create an amazing side business while also attempting to maintain your sanity and a somewhat balanced life? Well then, you’re not alone! I’m here to let you know my top five struggles in keeping my head on straight in this crazy world of entrepreneurial dreams.
For those of you who don’t know me, my name is Gina Karas and my website is called California Scrappin’. I blog all about scrapbooking and the struggles of the creative process. I motivate and inspire fellow crafters and scrapbookers to get past their creative blocks with tips and techniques that let their creative spirits soar! I have a lively and engaging Facebook group, Our Happy Scrappin’ Place where we have organization challenges, online events and lots of discussions about the latest trends in scrapbooking. My website also includes a Resource Library where you can download free checklists and helpful tip sheets to keep your scrapbooking supplies organized.
I’ve been blogging about scrapbooking since 2010 and just last year, I migrated my blog from Blogger to WordPress and expanded into a full website. I have a vision of creating a scrapbooking course by this summer, but we’ll see where life takes me next!
Scrapbooking is what I absolutely love to do in my spare time. But, I wouldn’t be able to afford my scrapping supplies if I didn’t have a full-time job. During the week, I work full-time as a Sales Assistant in the construction industry. This has been my career for the past fifteen years. My duties revolve around project management and customer service. My job is sometimes very stressful and challenging. After a long day or week at work, it’s hard to focus on switching gears and working on creating a business.
Here are my top five frustrations with working full-time and trying to start and work on a side business:
After working eight hours a day in front of a computer, the last thing that I want to do sometimes is come home and do the same thing. Granted, my own business is something that I'm much more passionate about, but the concept of another keyboard is just tiring. If you subtract out my eight hour work day, five to six hours of sleep, time for eating, showering, getting ready for work, commuting, errands and family time, what little time is left in my work week for content creation? I try my best to set aside time on the weekends to work on my blog, but I also need the creative time to work on my scrapbooking projects so that I have something to actually write about!
Procrastination also sneaks in here too. After working all day, I tend to push my To-Do List to the next day and the next day which become the next week and eventually the next month. Then it's back to being frustrated with no time to do anything. You'd think that having a planner and lists to cross things off that I would get more done and love that sense of accomplishment. That only goes so far.
Everyone goes through a phase where they think they aren't good enough to be talking about what they know. The Imposter Syndrome is an epidemic among bloggers and entrepreneurs. I feel this way when I want to talk about my own scrapbooking projects. I freeze up and think that they aren't good enough to share with the world. This feeling goes hand in hand with the Comparison Syndrome. Who am I to talk about scrapbooking when there are so many other crafters that know so much more than I do? If I talk about the same techniques or trends, what makes my opinion so special? I need to have more confidence in my voice and know that the world needs to hear it - loud and clear.
There's a fine line between doing market research of your competitors and comparing yourself to them to the point of analysis paralysis. You know that point where you bury yourself in blogs and webinars and try to take in all of the info you can and then you sit down and compare your own work and then....nothing. You think that you're not good enough. You want to give up or tear everything up and start all over with a brand new idea that you hope no one else has done. The whole "staying in your own lane" or "keep your eyes on your own paper" runs rampant through my head. I'd love to be able to do that, but I always want to know what everyone else is doing so that I can try to keep up!
Being at this stage of my life, I have tons of expenses that leave me with a very limited budget. When you subtract having household expenses, car payments, groceries, gas, insurance and credit cards, you're left with pennies and lint. There's nothing to spend on fancy software, advertising or anything else to move my business along at a faster pace. Trying to build my list organically takes time and that leads back up to the time management issue. I don't have the money for a one on one coach to provide accountability and support. I don't have money for a group coaching program either and that also leads back to the time management issue.
NOT BEING TECHY AT ALL
I'm not a very techy person at all. I hired someone to transfer my first blog on Blogger to WordPress and also to set up my website last year. I spent a lot of money on it and I don't regret doing it, but I wish that I had known more about what could go wrong before having to pay for the glitches. Not being able to find the time to learn about the tech side nor having the money to pay for a ton of tech work adds to my frustration level too. I don't have the money to hire someone to be "on call" for me for maintenance and updates. I know that I risk having my site load slower, but at least I have my site up and running at this point.
As you can see, everything revolves everything else – time, mindset, money, technology. It’s a hard road to go down, but we wouldn’t have these visions of grandeur if people like us didn’t venture down these roads. For those of you who are doing the full-time job and creating what you love, I wish you the very best of luck. We’re all in this crazy mess together!
Share in the comments below: What was your biggest takeaway from the blog?
Gina Karas is a blogger who loves to blog about scrapbooking and the struggles of the creative process. She motivates and inspires fellow crafters and scrapbookers to get past their creative blocks with tips and techniques that let their creative spirits soar!