Content Marketing

HOW TO LAUNCH WITH COMPELLING CONTENT

HOW TO LAUNCH WITH COMPELLING CONTENT

Are you preparing for an upcoming launch for your business? In this article, you will learn how to launch with compelling content by working smarter, not harder and without the sleazy marketing tactics. This strategy will also help you avoid burnout and overwhelm that comes with typical launches!

HOW TO MAKE EMAIL MARKETING WORK FOR YOUR UNIQUE BUSINESS

HOW TO MAKE EMAIL MARKETING WORK FOR YOUR UNIQUE BUSINESS

Curious to know how you can leverage email marketing for your unique business? Read this article to learn more about the common mistakes business owners make with email marketing, the benefits of using it, and how to make email marketing work for any business by implementing the industry’s best practices for email marketing!

HOW TO ANALYZE YOUR CONTENT AND MEASURE YOUR MARKETING ROI

HOW TO ANALYZE YOUR CONTENT AND MEASURE YOUR MARKETING ROI

Do you wonder how your content is measuring up and if it’s even providing a return on your investment? Don’t fret! Read this article to learn more about how to analyze your content and measure your marketing ROI so that you can be sure what is or is not working with your current content marketing strategy.

5 PIECES OF CONTENT YOUR TRIBE WANTS TO SEE

5 PIECES OF CONTENT YOUR TRIBE WANTS TO SEE

Ever wonder what types of content or stories you should share in your content marketing strategy? Look no further! Read this article to learn about five different types of content that your tribe wants to see from you.

HOW TO MASTER YOUR MESSAGE WHEN YOU FEEL INVISIBLE

HOW TO MASTER YOUR MESSAGE WHEN YOU FEEL INVISIBLE

Do you feel invisible online?

Wondering why you do not see any reward for your efforts except for hearing "crickets"?

When I was starting out in my business, my marketing was all over the place. No lie. I remember expressing this frustration with my coach and felt like I was wasting all of this time posting in various Facebook groups, but wasn't seeing the results. It frustrated the hell out of me! Especially when I knew that I had a limited number of days to hit my goal.

Why wasn't I getting noticed?

Quite honestly, it boiled down to a few different things:

  • I didn't have my ideal client identified.
  • I wasn't hitting their pain point.
  • I wasn't using their language to attract them to me. 
  • I wasn't consistent with my posting. 
  • I didn't have a content strategy in place. 

15 REASONS TO BLOG AS A SMALL BUSINESS OWNER

15 REASONS TO BLOG AS A SMALL BUSINESS OWNER

Are you a small business owner? 

Are you leveraging a blog to drive traffic to your website?

As a small business owner, you are leaving money on the table if you don't blog. Blogging provides so many benefits to your business that without it, you're doing a disservice to your audience. Ouch! 

When I started blogging, I struggled with creating content. I wasn't 100% sure on how to leverage a blog for my business, and frankly, I wasn't confident in what I was doing. As a result, I was blogging inconsistently. Inconsistent blogging did absolutely nothing for my business. I am a firm believer in consistency being the key to everything but with blogging and content creation was my nemesis when I started my business. 

5 KEY POINTS TO BUILDING A RELATIONSHIP THROUGH CONTENT MARKETING

5 KEY POINTS TO BUILDING A RELATIONSHIP THROUGH CONTENT MARKETING

Do you suck at building relationships with your prospects?

How about building them through a strategic content marketing strategy? 

And if you're wondering what the heck content marketing is and why you need to use it to build a relationship with your prospects, I got you covered! 

First things first, let's tackle what content marketing is. According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 

In other words, it is content that is original to you, meaning it's not shared from another industry expert, and it uniquely highlights your strengths to establish you, your business, and your brand.