Are you preparing for an upcoming launch for your business? In this article, you will learn how to launch with compelling content by working smarter, not harder and without the sleazy marketing tactics. This strategy will also help you avoid burnout and overwhelm that comes with typical launches!
Curious to know how you can leverage email marketing for your unique business? Read this article to learn more about the common mistakes business owners make with email marketing, the benefits of using it, and how to make email marketing work for any business by implementing the industry’s best practices for email marketing!
Do you wonder how your content is measuring up and if it’s even providing a return on your investment? Don’t fret! Read this article to learn more about how to analyze your content and measure your marketing ROI so that you can be sure what is or is not working with your current content marketing strategy.
What is a blog?
A blog is a social platform where you can share your thoughts, musings, experience, expertise, and more as an online journal or article that allows you to connect with others through your writing.
And if you’re a newbie blogger, the blogging world can seem overwhelming. Trust me, I totally get it! When started blogging, I wasn’t 100% certain how to craft the “perfect” blog post. For me, it was all about writing and getting my thoughts out. What I didn’t realize is that certain aspects of a post will get you more comments, likes, shares, followers and an SEO boost. Woah! Talk about mind blowing, right?
I have reviewed several of my favorite blogs from industry experts and jotted down key aspects that were cohesive amongst their blogs. Being an avid blog lover for years, I totally geeked out over this little experiment.
Are you a small business owner?
Are you leveraging a blog to drive traffic to your website?
As a small business owner, you are leaving money on the table if you don't blog. Blogging provides so many benefits to your business that without it, you're doing a disservice to your audience. Ouch!
When I started blogging, I struggled with creating content. I wasn't 100% sure on how to leverage a blog for my business, and frankly, I wasn't confident in what I was doing. As a result, I was blogging inconsistently. Inconsistent blogging did absolutely nothing for my business. I am a firm believer in consistency being the key to everything but with blogging and content creation was my nemesis when I started my business.
Do you suck at building relationships with your prospects?
How about building them through a strategic content marketing strategy?
And if you're wondering what the heck content marketing is and why you need to use it to build a relationship with your prospects, I got you covered!
First things first, let's tackle what content marketing is. According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In other words, it is content that is original to you, meaning it's not shared from another industry expert, and it uniquely highlights your strengths to establish you, your business, and your brand.