Social Media Marketing

HOW TO USE SOCIAL MEDIA TO AMPLIFY YOUR EXPOSURE

HOW TO USE SOCIAL MEDIA TO AMPLIFY YOUR EXPOSURE

Struggling to figure out  how to amplify your exposure on social media? The frustration stops now! In this article, you will learn how to increase your online exposure through practical tips that won’t take up all of your time and deliver results.

HOW TO FIND YOUR TARGET AUDIENCE ON SOCIAL MEDIA

HOW TO FIND YOUR TARGET AUDIENCE ON SOCIAL MEDIA

Wondering how you can find leads online? Read this article for a guide on how to find your target audience on social media without any fancy tech, time, or sleazy and unethical tactics!

HOW TO PERFORM A SOCIAL MEDIA AUDIT AND EVALUATE YOUR MARKETING STRATEGY

HOW TO PERFORM A SOCIAL MEDIA AUDIT AND EVALUATE YOUR MARKETING STRATEGY

Wondering how your social media strategy is performing? Conducting a social media audit is part of developing and maintaining an effective social media marketing campaign that delivers results. In this article, you’ll learn how to perform a social media audit and evaluate your marketing strategy so that you can determine strategically how to move forward.

HOW MICRO-INFLUENCERS WILL MAKE THEIR MARK IN 2018

HOW MICRO-INFLUENCERS WILL MAKE THEIR MARK IN 2018

nfluencer marketing is a crazy world that never seems to stop evolving. From YouTube stars to Instagram models, there is no shortage of social media “celebrities”. Despite all of these opportunities to showcase a brand or product, finding new ways to get new consumers remains competitive for businesses. While influencers, like the Kardashians, have lots of eyes on them, the huge size of their fan base keeps them from truly connecting with their audiences. Micro-influencers, which are influencers in niche markets with smaller audiences, are on the rise in the next wave of influencer marketing. So, what is a micro-influencer anyway?

DO I NEED A FACEBOOK GROUP

DO I NEED A FACEBOOK GROUP

For starters, let's talk about what the difference is between a Facebook page and a Facebook group. A Facebook page can also be called a Fan Page, Like Page or Business Page. A Page is essentially your online proof that your business exists because it serves as an official profile. Much like your virtual "home." Also, a business can't have a Facebook page without a personal Facebook profile. A page is about making connections on Facebook and is not limited to your friend list. Essentially, it increases the potential of non-friends (aka "cold prospects") to find and follow you online. 

A Facebook page is reserved for businesses, public figures, brands or products, communities, organizations and other entities to create a public presence on online. Unlike your personal Facebook profile, a Facebook page is visible to everyone online automatically by default. Which means, you, and every other person on Facebook can connect with a Facebook page by becoming a fan to receive their updates in their newsfeed. By connecting, you're building the know, like, and trust factor with your followers on your page. 

A Facebook group is slightly different. Facebook groups are the place to be to communicate with other people who share common interests and express the same opinions as you. They allow people to virtually come together as a community around a common cause, issue or activity, to discuss issues, post photos or other relevant content, and share related content from online. A group is a "small town" community. 

3 WAYS TO FIND YOUR ICA ON INSTAGRAM

3 WAYS TO FIND YOUR ICA ON INSTAGRAM

Struggling to find your ideal clients on Instagram? Grab my 3 easy ways where I share with you exactly how to to start finding your ideal clients and turn them into paying clients, NOW!

10 INSTAGRAM TIPS TO GROW YOUR ONLINE BUSINESS

10 INSTAGRAM TIPS TO GROW YOUR ONLINE BUSINESS

Are you an online business owner? If so, are you utilizing Instagram to build your online business? If not, why the heck not? 

My clients often ask me why they should use Instagram to build their online business. Instagram is great for a few reasons: 

  1. Use of amazing graphics! - A picture is worth a 1,000 words and by using an amazing graphic you can easily catch the eye of your ideal client effortlessly. 
  2. The algorithm is different than Facebook and therefore allows for more people to see your post. Hallelujah!
  3. The statistics for demographics are amazing. 
    1. According to Sprout Social
      • 53% of 18-29 year olds use Instagram 
      • 25% of 30-49 year olds use Instagram
      • 29% of online females use Instagram 
      • 22% of online males use Instagram 
  4. It's EASY! 
  5. Use hashtags to find popular posts or particular people to follow.