HOW TO FIND PR OPPORTUNITIES FOR YOUR BUSINESS

HOW TO FIND PR OPPORTUNITIES FOR YOUR BUSINESS BLOG BANNER

HOW TO FIND PR OPPORTUNITIES FOR YOUR BUSINESS

Do you desire to leverage F-R-E-E publicity to increase your exposure so that you can increase your income, influence, and impact?

Great, then you came to the right place!

In this article we will be discussing how you can find PR opportunities for your business, it’s benefits, and the various types of publicity that are available to you.

And if you don’t want to read the article, you can watch and listen to the video that corresponds with this article! ⇰



WHAT IS PUBLIC RELATIONS

Now before we discuss how to find publicity opportunities, let’s first discuss the definition of public relations. HubSpot’s definition of PR is as follows.

HOW TO FIND PR OPPORTUNITIES FOR YOUR BUSINESS PINTEREST GRAPHIC

Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.

In my opinion, public relations is more credible than any other form of marketing or advertising out there and EVERY type of business owner should leverage it as part of their marketing strategy!

With that said, it doesn’t matter if you’re in MLM, Network Marketing, an online service-based provider, a local brick and mortar store, an author, speaker, coach or consultant. You, my friend, absolutely need publicity for your business!

WHAT ARE THE BENEFITS TO PUBLIC RELATIONS

There are several benefits to PR but here are a few of my personal favorites.

  • Increases visibility for growth and scalability of your business

  • Grows your community, list, and social media following

  • Establishes your credibility

  • Raises brand awareness

  • Generates more leads for your business

  • Introduces you to a new + larger audience

  • Expands your online reach + exposure

  • Builds the know, like, and trust factor

  • Creates raving fans

  • Increases your impact

  • Boosts your sales + income

  • Creates more freedom

This list is only the tip of the iceberg! As you begin to use publicity as part of your marketing strategy, you’ll see that there are several other benefits to it and I can also certainly guarantee you’ll love it as much as I do.

WHAT TYPES OF PUBLICITY IS THERE

Now that you are aware of some of the benefits to publicity, let’s discuss the different types of publicity that are available for you to leverage for your growing business. Of course, there are both free and paid opportunities but for now we’re going to discuss the various types of free PR that are available to you.

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  • Guest Writing

  • Featured Expert

  • Podcast Interviews

  • Summits

  • Speaking Engagements

  • Media

  • Joint Ventures

Each type of publicity opportunity is unique and there are things to consider. Such as the credibility of the person in which you would like to partner with, their audience size, and their type of audience. Your time is precious! Which is why you want to be careful about the publicity opportunities that you participate in to ensure that you have time to devote to commitments in your business.

HOW TO FIND PUBLIC RELATIONS OPPORTUNITIES

There are a few different ways that you can find free publicity for your business. As you gain exposure and credibility, you will likely see micro-influencers or influencers reaching out to you for your expertise. This is an exciting time when this happens and it’s a moment to celebrate that you have “arrived”.

With all of the available options listed previously, you can leverage the following ways to find PR when you are proactively searching for yourself.

  • Ask on Social Media

  • Facebook Personal Profile

  • Facebook/LinkedIn Groups

  • Facebook Business Page

  • Twitter Chat

  • Search on Social Media

    • Facebook/LinkedIn Groups

    • Hashtags on Twitter/Instagram

  • Search the Internet

  • Email List

  • Word of Mouth

  • Ask Past/Current Clients

  • Ask Colleagues/Peers

To reiterate, there are two ways to get publicity:

  1. Proactively search for opportunities yourself.

  2. Actively be sought after for your expertise by other industry micro- influencers and influencers.

Let’s take a look at these step-by-step tutorials for some of the ways you can find free PR!

GUEST WRITING

GOOGLE SEARCH SCREENSHOT
  1. Go to Google.com (or your preferred search engine)

  2. Type into the search bar topic + “write for us”

    • Example: Social Media Marketing “write for us”

      • Note: You could also use “"guest post", "contribute", "submissions" in place of “write for us”

  3. Click search

  4. Review the search options to find potential places to pitch to for guest writing.

    • Note: Could be free or paid opportunities available.

PODCAST INTERVIEWS

OPTION 1:

LINKEDIN PODCAST HOST SCREENSHOT
  1. Go to LinkedIn.com

  2. Type into the search bar “podcast host” OR if you have a specific topic enter topic + “podcast host”

    1. Example: Mindset “podcast host”

  3. Click search

  4. Review the search options to find potential podcasts to pitch to for an interview or to share your knowledge on their show.

OPTION 2:

INSTAGRAM PODCAST HOST SCREENSHOT
  1. Go to Instagram.com

  2. Type into the search bar #podcasthost

  3. Follow steps 3-4 from option 1

OPTION 3:

TWITTER PODCAST HOST SCREENSHOT
  1. Go to Twitter.com

  2. Type into the search bar #podcasthost

  3. Follow steps 3-4 from option 1

SPEAKING ENGAGEMENTS

  1. Set up a Google Alert

    1. Utilize this tutorial from Tech Republic to help you setup a Google Alert

      • Use a keyword based on your topic of choice

        • Example: Women’s Conferences

  2. Join speaking websites

  3. Search for speaking opportunities that fit your area of expertise.

MEDIA

  1. Join Help a Reporter Out (HARO)

  2. Review daily emails received for media opportunities related to your area of expertise.

Of course, you can always be a HOST and invite others to join you for PR opportunities through any combination of options that we have discussed. This too will help amplify your exposure and quickly position you as an expert.

And that, my friend, is pretty much it!

Alright, now that you know where to find PR opportunities, it’s time to learn how to pitch to influencers for more exposure!

Grab my Pitch Perfect Template that will guide you in crafting the perfect pitch where they’ll be saying YES to featuring you! Snag it inside of my Subscriber Tribe free Resource Library.

Lastly, if you are interested in more topics related to publicity and public relations for your business, check out the 'Related Blog Posts' below. 

Share in the comments: What type of publicity would you like to leverage to increase your exposure? I’m curious and can’t wait to find out!