HOW TO BUILD A LOYAL RELATIONSHIP WITH A COLD LEAD

HOW TO BUILD A LOYAL RELATIONSHIP WITH A COLD LEAD

HOW TO BUILD A LOYAL RELATIONSHIP WITH A COLD LEAD-compressed.jpgHOW TO BUILD A LOYAL RELATIONSHIP WITH A COLD LEAD

Do you struggle with building loyal relationships with cold leads?

Trust me, I know it’s not easy. It’s uncomfortable and awkward.

However, it is possible to nurture your cold leads and build a loyal relationship with them so that they turn into raving fans. Yes, this really is possible. And the best part is you don't have to feel sleazy when you do it either! Hallelujah!

I received this comment on my 'Talkin' it Out Tuesday' thread in the Fearless Entrepreneurial Women Facebook Group which ties in perfectly with our discussion:

TESTIMONY

Here's the skinny, talking to people and building relationships come naturally to me. It's virtually effortless on my part. However, I know that's not always the case for most. Which is why I want to share with you my hot tips! 

7 TIPS TO BUILDING RELATIONSHIPS WITH OTHERS WITH INTEGRITY, CLASS, AND AUTHENTICITY

Here are my tried and true tips to relationship building as a classy entrepreneur: 

  1. Be yourself - Be authentically you, unapologetically. 
  2. Actively listen - Listen with sincerity and give them your attention. 
  3. WIIFM - Tune into their radio frequency, what's in it for me (WIIFM), and make it about them. 
  4. Be genuine - Build the relationship without some hidden agenda
  5. Be open - Never assume anything but be open to the possibilities of what can come from the relationship. 
  6. Don’t be aggressive - Remove the need to close the sale and focus on the relationship being built. 
  7. Act with integrity - Keep your word and be truthful from the start. Don’t be someone you’re not or lie to make a good first impression. 

Now that you know how to build relationships the right way, let’s talk about my fail-proof strategy for relationship building!

3 STEPS TO BUILDING A LOYAL RELATIONSHIP WITH A COLD LEAD

  1. Prequalify the Cold Lead
    • Don't connect with EVERYONE. (Unrealistic 👎🏼)
    • Find leads you're naturally drawn to.
    • Explore why you're attracted to them. (Like attracts like. 😘)
    • Be intentional with your time and the relationships you build.
  2. Create a Relationship Building Strategy (Nurture or Follow-up Strategy)
    • Utilize a project management system, like Asana or Trello, to stay on top of your relationship building strategy
    • Determine all the ways you feel aligned to reach out to connect.
      • Share a quote, article, video, photo, meme, GIF, an encouraging word, a thank you, offer support, ask for feedback, provide inspiration, etc.
      • Mirror their favorite way to connect. If they prefer email, then connect via email.
    • Decide on how many connections you want to do per lead and when.
      • Focus on six people a day to connect with.
        • 3 - Cold Lead
        • 2 - Warm/Hot Lead
        • 1 - Past/Current Client to ask for a referral
  3. Take Action
    • Pray/Meditate before reaching out to the Cold Lead
    • Say some affirmations/mantras to get in the right frame of mind.
    • Reach out and connect.
    • Have fun!

In all honesty, it really doesn't have to be that difficult. It really can be as simple as following Steps 1-3. Focus on Step 2 and truly be intentional but authentic. Show the lead that you care and that you're interested in them but don't have a hidden agenda.

I like to think that everyone I meet is already a friend and that seems to make connecting with others even more fun. I often hear from others that they feel like they've known me for years the first time we've connected, and I truly feel it's because I'm simply myself and I show a genuine interest in them. I treat them like we're already BFFs because that's authentic to me. It's natural. It's genuine.

Find what works for you and run with it!

Your vibe WILL attract your tribe and if you are trying to be anything other than the REAL you, well, then you'll attract people who really don't understand you. There will always be a disconnect and you'll be left wondering why your connections are weak.

Make sense? Cool beans!

I love building relationships. It's sort of my jam and I enjoy helping others navigate the waters of connections too. Hopefully you found lots of pearls of wisdom in this post and I'm excite dto see how it improves your sales game. 

Share in the comments: What’s your #1 struggle when it comes to nurturing your leads?