HOW TO USE SOCIAL MEDIA TO AMPLIFY YOUR EXPOSURE
Are you struggling to amplify your exposure on social media?
I get it. Visibility is such a buzz word these days and more often than not it’s leaving business owners, like you, dazed and confused.
You know there has to be a better way to increase your online exposure but you’re not sure how. Sound about right?
In this article, you will learn five very simple tips that you can start using today to amplify your online exposure. Without further ado, let’s jump in!
CREATE A PERSONAL BRAND
When it comes to marketing and using social media as a tool to get in front of your audience at a global level, you need to consider the ways in which you can stand out from the crowd. There are millions of people on social media daily and many are targeting the same exact people as you.
How can you be different?
Create a personal brand!
By creating a personal brand, you are showcasing YOU as the brand. Your likes, dislikes, lifestyle, quirks, thoughts, opinions, beliefs, and more. Social media is a fabulous place to get creative and showcase your unique personality. And by doing so, you’ll stand out like a unicorn in a field of horses!
Additionally, it doesn’t matter what products or services you sell or if your business is registered as a name other than yours, either way YOU are an extension of that business. Position yourself as an expert, authority figure, and thought leader in your industry by building your brand platform.
Visibility ⇨Expert ⇨ Leads ⇨ Sales ⇨ Profits ⇨ Impact
TUNE INTO THEIR RADIO FREQUENCY
When it comes to connecting with your audience you need to turn into their radio frequency of WIIFM (What’s in it for me?).
It is a common misconception that when you are a business owner that you are expected to post only your promotional content on social media to generate leads. If you are doing this, it’s ok, you likely didn’t know any better. However, I’m going to share with you the RIGHT way to connect with your audience online through your content.
Since building your personal brand was #1, it applies to your content as well. It’s recommended that you follow the 80/20 rule for marketing. Meaning, 80% of the time create and share content that is relevant and valuable to your audience and 20% of the time promote your business, products or services, special offers, events, etc.
Additionally, we can break down the 80% of relevant and valuable content further. Of that 80%, you want to focus on the 80/20 rule again. Therefore, 80% of the time provide value-based content and 20% of the time share personal brand type of content to connect with your audience on a personal level.
Why would you want to do that?
Well, to put it simply, it’s because people buy from those that they know, like, and trust. How do you expect to build trust by posting your promotions all day every day? You’re not! Building trust is on a personal level. They want to feel connected to you as a real human being and not someone random person they follow online.
Therefore, don’t be afraid to show them behind the scenes of your business, photos of you out in the public or at events, pictures of you with your family or pets or even where you travel. You have so many options to let people see into your life and get to know the REAL you and not the highlight reel that we so often see in the online space.
Show your audience who you really are and you will instantly build a connection with them!
Furthermore, there are three things to be mindful of when you are creating content for social media.
What’s the benefit of this piece of content for my audience?
Is this content relevant to my audience?
What is the purpose of my content?
Once you verify your content is relevant, adds value or solves a problem, and speaks to your audience, then it’s time to infuse you into your copy. Let your personality shine!
EDUCATE YOUR AUDIENCE
Continuing our conversation about content and using it to connect with your audience which will ultimately help amplify your exposure, we also need to consider how you’re educating your audience. As mentioned, you can’t post your promotional offers day in and day out. While that tactic may work for a short period of time, it’s unsustainable.
The saying goes…
People love to buy, but they hate to be sold.
Stop trying to SELL to your audience 24/7/365!
Focus on providing VALUE to your audience. When it comes to the 80/20 rule that we discussed previously, I mentioned sharing valuable content on social media.
What is value-based content?
According to a Digital Marketer course that I took, value-based content marketing is part of an inbound marketing strategy that focuses on delivering high-quality content to an audience rather than focusing on the sale.
My personal definition of value-based content is content that is original to you and the goal is for it to educate, entertain, engage or encourage your audience.
Therefore, it is not curated content, a quote, an article or video shared from a third-party, or a random question. Now you’re more than welcome to share your knowledge in various ways such as video, long-form content, blogs, infographics, podcasts, etc. Get creative!
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USE INNOVATIVE MARKETING
As mentioned above to get creative with your value-based content, it’s important to be innovative with your marketing overall. Your goal is to stand out from the crowd and not blend it. Do something different. Be a leader in your industry!
Infuse yourself into your personal brand and your writing. Write the way you naturally speak. Use slag words. While grammar and punctuation are important, some rules are also meant to be broken.
Focus on innovative marketing to grab the attention of your audience. If the industry trend is to start a podcast, then focus on something different, such as YouTube videos. The goal here is to think outside of the box, infuse your personality, and build your brand as part of your business.
Remember, you are a UNICORN, not another horse in the field!
ENGAGE WITH YOUR AUDIENCE
Last but not least, it is important that you engage with your audience online. The more you engage, the higher your organic reach will be. When someone sends you a private message to your social media accounts, respond within the hour. If not, you’re likely to lose them as a potential client.
Facebook is prioritizing and sprinkling unicorn dust on accounts that focus on building a community. Especially when it’s person to person interaction! Just a little extra expert tip as that social media platform seems to be the #1 platform business owners use to connect with their audience on a global level.
Engagement is simple.
Respond to private or direct messages within an hour.
React to comments on your content.
Reply to comments on your content.
Comment on posts where other’s shared your content.
Share your content on social media.
Tag your raving fans in posts to get their thoughts, opinions, feedback, etc.
You see, engagement on social media doesn’t have to be difficult. It’s just a matter of mindfulness.
Alright, if you implement these five tips into your social media strategy you WILL amplify your online exposure. Be consistent and intentional with your actions. Give it time and watch your analytics grow!
You’ve got this!
Share in the comments: What is your #1 way to amplify your exposure on social media?