Do you suck at building relationships with your prospects?
How about building them through a strategic content marketing strategy?
And if you're wondering what the heck content marketing is and why you need to use it to build a relationship with your prospects, I got you covered!
First things first, let's tackle what content marketing is. According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In other words, it is content that is original to you, meaning it's not shared from another industry expert, and it uniquely highlights your strengths to establish you, your business, and your brand.