Brand Awareness

HOW BALANCING BRAND AWARENESS AND LEAD GENERATION IS IMPORTANT TO YOUR MARKETING STRATEGY

 HOW BALANCING BRAND AWARENESS AND LEAD GENERATION IS IMPORTANT TO YOUR MARKETING STRATEGY

Your business is a lot of things…  

Your baby, your passion, your mission, your _____? Fill in the blank.  

Whatever it is it is a big deal for you and your future.  

You’ve got big plans and dreams! I get it!  

…and you want it to be a roaring success but it feels like you’re missing a piece of the puzzle…  

The piece everyone else has figured out. 

You’ve got your business and you are ready to see all those clients everyone seems to celebrate start pouring in…  

People need to see you & remember you ( BRANDING ) to get on your email list where you can nurture them ( LEAD GENERATION ) to make the sale.  

YOU NEED MORE THAN A BUSINESS - YOU NEED A BRAND

YOU NEED MORE THAN A BUSINESS - YOU NEED A BRAND

The definition of a brand or branding may vary from person to person. 

Here at Designed By Adriannia, we believe that branding is all about defining the influence that you have and displaying your ability to create change and impact in the world around you.

Branding goes beyond your logo, your fonts, and your colors. Branding is getting your whole self-involved from your values to your mission.

Your brand is how you make someone else feel when they see all of these elements and more working together. It’s how you make someone feel about themselves.

10 MISTAKES EVERY NEWBIE MAKES WHEN USING FONTS FOR THEIR BUSINESS

10 MISTAKES EVERY NEWBIE MAKES WHEN USING FONTS FOR THEIR BUSINESS

So you want to DIY your brand until you can afford to hire someone to help, but you just can’t seem to get your fonts right.

Well for one, I think, this is a smart way to get started with your business. So many things change when you first get started with your business that things are more fluid and less solidified. This is all a part of the process. 

As you start working on your business and learning more about what direction you really do want to take you’ll have the flexibility to make adjustments and changes. So in a sense, it is really smart to hold off on hiring to design your branding until you have a clearer vision of what the basics of your branding are. 

But until then let’s talk about a part of branding and design in general that people often make mistakes using fonts for their business. Luckily with a few pieces of information, you can successfully avoid making these same mistakes.