Create a story that your client has around their pain point

HOW TO MASTER YOUR MESSAGE WHEN YOU FEEL INVISIBLE

HOW TO MASTER YOUR MESSAGE WHEN YOU FEEL INVISIBLE

Do you feel invisible online?

Wondering why you do not see any reward for your efforts except for hearing "crickets"?

When I was starting out in my business, my marketing was all over the place. No lie. I remember expressing this frustration with my coach and felt like I was wasting all of this time posting in various Facebook groups, but wasn't seeing the results. It frustrated the hell out of me! Especially when I knew that I had a limited number of days to hit my goal.

Why wasn't I getting noticed?

Quite honestly, it boiled down to a few different things:

  • I didn't have my ideal client identified.
  • I wasn't hitting their pain point.
  • I wasn't using their language to attract them to me. 
  • I wasn't consistent with my posting. 
  • I didn't have a content strategy in place.