Do you struggle with building loyal relationships with cold leads? Take a look at this article that shares how to build loyal relationships with others as a classy entrepreneur and never feel sleazy again. Yes, you really can build relationships with integrity, class, and authenticity. This article will tell you how!
Have you ever cringed when you received a cold email from someone? Maybe it was a pitch-fest or perhaps they pitched you their product or service without doing any research and it showed. I have been there too! Which is why I wanted to share with you my tips for researching cold leads so that I can increase the conversion. Check out this article for the inside scoop!
nfluencer marketing is a crazy world that never seems to stop evolving. From YouTube stars to Instagram models, there is no shortage of social media “celebrities”. Despite all of these opportunities to showcase a brand or product, finding new ways to get new consumers remains competitive for businesses. While influencers, like the Kardashians, have lots of eyes on them, the huge size of their fan base keeps them from truly connecting with their audiences. Micro-influencers, which are influencers in niche markets with smaller audiences, are on the rise in the next wave of influencer marketing. So, what is a micro-influencer anyway?
Your business is a lot of things…
Your baby, your passion, your mission, your _____? Fill in the blank.
Whatever it is it is a big deal for you and your future.
You’ve got big plans and dreams! I get it!
…and you want it to be a roaring success but it feels like you’re missing a piece of the puzzle…
The piece everyone else has figured out.
You’ve got your business and you are ready to see all those clients everyone seems to celebrate start pouring in…
People need to see you & remember you ( BRANDING ) to get on your email list where you can nurture them ( LEAD GENERATION ) to make the sale.
Are you an online service based provider or a small business owner?
Do you struggle with finding quality leads for your business?
Perhaps your wondering and thinking - 'There has to be a better way'!
In my experience, clients that are ready to outsource their marketing do so because they:
- are struggling to keep up with their marketing tasks by continuously trying to DIY
- don't know the best strategies and don't care to learn them
- aren't tech savvy, loathe sales + marketing, and social media overwhelms them
Do these sound like you too?
Are you a small business owner?
Are you leveraging a blog to drive traffic to your website?
As a small business owner, you are leaving money on the table if you don't blog. Blogging provides so many benefits to your business that without it, you're doing a disservice to your audience. Ouch!
When I started blogging, I struggled with creating content. I wasn't 100% sure on how to leverage a blog for my business, and frankly, I wasn't confident in what I was doing. As a result, I was blogging inconsistently. Inconsistent blogging did absolutely nothing for my business. I am a firm believer in consistency being the key to everything but with blogging and content creation was my nemesis when I started my business.
Do you suck at building relationships with your prospects?
How about building them through a strategic content marketing strategy?
And if you're wondering what the heck content marketing is and why you need to use it to build a relationship with your prospects, I got you covered!
First things first, let's tackle what content marketing is. According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In other words, it is content that is original to you, meaning it's not shared from another industry expert, and it uniquely highlights your strengths to establish you, your business, and your brand.