Marketing

HOW TO BUILD A LOYAL RELATIONSHIP WITH A COLD LEAD

HOW TO BUILD A LOYAL RELATIONSHIP WITH A COLD LEAD

Do you struggle with building loyal relationships with cold leads? Take a look at this article that shares how to build loyal relationships with others as a classy entrepreneur and never feel sleazy again. Yes, you really can build relationships with integrity, class, and authenticity. This article will tell you how!

HOW TO RESEARCH COLD LEADS FOR CONVERSION

HOW TO RESEARCH COLD LEADS FOR CONVERSION

Have you ever cringed when you received a cold email from someone? Maybe it was a pitch-fest or perhaps they pitched you their product or service without doing any research and it showed. I have been there too! Which is why I wanted to share with you my tips for researching cold leads so that I can increase the conversion. Check out this article for the inside scoop!

HOW MICRO-INFLUENCERS WILL MAKE THEIR MARK IN 2018

HOW MICRO-INFLUENCERS WILL MAKE THEIR MARK IN 2018

nfluencer marketing is a crazy world that never seems to stop evolving. From YouTube stars to Instagram models, there is no shortage of social media “celebrities”. Despite all of these opportunities to showcase a brand or product, finding new ways to get new consumers remains competitive for businesses. While influencers, like the Kardashians, have lots of eyes on them, the huge size of their fan base keeps them from truly connecting with their audiences. Micro-influencers, which are influencers in niche markets with smaller audiences, are on the rise in the next wave of influencer marketing. So, what is a micro-influencer anyway?

HOW BALANCING BRAND AWARENESS AND LEAD GENERATION IS IMPORTANT TO YOUR MARKETING STRATEGY

 HOW BALANCING BRAND AWARENESS AND LEAD GENERATION IS IMPORTANT TO YOUR MARKETING STRATEGY

Your business is a lot of things…  

Your baby, your passion, your mission, your _____? Fill in the blank.  

Whatever it is it is a big deal for you and your future.  

You’ve got big plans and dreams! I get it!  

…and you want it to be a roaring success but it feels like you’re missing a piece of the puzzle…  

The piece everyone else has figured out. 

You’ve got your business and you are ready to see all those clients everyone seems to celebrate start pouring in…  

People need to see you & remember you ( BRANDING ) to get on your email list where you can nurture them ( LEAD GENERATION ) to make the sale.  

30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS

30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS

Are you an online service based provider or a small business owner?

Do you struggle with finding quality leads for your business?

Perhaps your wondering and thinking - 'There has to be a better way'!

In my experience, clients that are ready to outsource their marketing do so because they:

  • are struggling to keep up with their marketing tasks by continuously trying to DIY
  • don't know the best strategies and don't care to learn them
  • aren't tech savvy, loathe sales + marketing, and social media overwhelms them

Do these sound like you too?

HOW TO MASTER YOUR MESSAGE WHEN YOU FEEL INVISIBLE

HOW TO MASTER YOUR MESSAGE WHEN YOU FEEL INVISIBLE

Do you feel invisible online?

Wondering why you do not see any reward for your efforts except for hearing "crickets"?

When I was starting out in my business, my marketing was all over the place. No lie. I remember expressing this frustration with my coach and felt like I was wasting all of this time posting in various Facebook groups, but wasn't seeing the results. It frustrated the hell out of me! Especially when I knew that I had a limited number of days to hit my goal.

Why wasn't I getting noticed?

Quite honestly, it boiled down to a few different things:

  • I didn't have my ideal client identified.
  • I wasn't hitting their pain point.
  • I wasn't using their language to attract them to me. 
  • I wasn't consistent with my posting. 
  • I didn't have a content strategy in place. 

15 REASONS TO BLOG AS A SMALL BUSINESS OWNER

15 REASONS TO BLOG AS A SMALL BUSINESS OWNER

Are you a small business owner? 

Are you leveraging a blog to drive traffic to your website?

As a small business owner, you are leaving money on the table if you don't blog. Blogging provides so many benefits to your business that without it, you're doing a disservice to your audience. Ouch! 

When I started blogging, I struggled with creating content. I wasn't 100% sure on how to leverage a blog for my business, and frankly, I wasn't confident in what I was doing. As a result, I was blogging inconsistently. Inconsistent blogging did absolutely nothing for my business. I am a firm believer in consistency being the key to everything but with blogging and content creation was my nemesis when I started my business. 

5 KEY POINTS TO BUILDING A RELATIONSHIP THROUGH CONTENT MARKETING

5 KEY POINTS TO BUILDING A RELATIONSHIP THROUGH CONTENT MARKETING

Do you suck at building relationships with your prospects?

How about building them through a strategic content marketing strategy? 

And if you're wondering what the heck content marketing is and why you need to use it to build a relationship with your prospects, I got you covered! 

First things first, let's tackle what content marketing is. According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 

In other words, it is content that is original to you, meaning it's not shared from another industry expert, and it uniquely highlights your strengths to establish you, your business, and your brand.