Michaela Hoffman

HOW BALANCING BRAND AWARENESS AND LEAD GENERATION IS IMPORTANT TO YOUR MARKETING STRATEGY

 HOW BALANCING BRAND AWARENESS AND LEAD GENERATION IS IMPORTANT TO YOUR MARKETING STRATEGY

Your business is a lot of things…  

Your baby, your passion, your mission, your _____? Fill in the blank.  

Whatever it is it is a big deal for you and your future.  

You’ve got big plans and dreams! I get it!  

…and you want it to be a roaring success but it feels like you’re missing a piece of the puzzle…  

The piece everyone else has figured out. 

You’ve got your business and you are ready to see all those clients everyone seems to celebrate start pouring in…  

People need to see you & remember you ( BRANDING ) to get on your email list where you can nurture them ( LEAD GENERATION ) to make the sale.  

30 REASONS WHY YOU SHOULD COLLABORATE IN YOUR BUSINESS

30 REASONS WHY YOU SHOULD COLLABORATE IN YOUR BUSINESS

Do you want to be a person of influence and make an impact by leaving your mark on the world?

I get it! I have a huge passion for helping others, and I desire to make an incredible impact where I can leave a legacy that I can be proud of. 

Perhaps you feel like I did when I started my business. I knew I was destined for greatness and was confident that I would make an impact. However, I didn't know where to begin or how to position myself as a leader, expert, and authority figure. But I knew that if I was going to be able to do all that I dreamed about that it was going to take some massive action. But what?

Honestly, had I known what I know now, my life and business would be drastically different. #realtalk I'd be further along on my journey. However, what I have learned over the years is extremely valuable and because I was able to slowly learn the ins and outs of how to get insanely visible, gain influence, and start making an impact I can effortlessly guide you and my clients through a simple but effective strategy that works. I took the time to test, tweak, and track my strategy and by doing so, I know that with beyond a shadow of a doubt it'll be a game changer for your business too.

10 MISTAKES EVERY NEWBIE MAKES WHEN USING FONTS FOR THEIR BUSINESS

10 MISTAKES EVERY NEWBIE MAKES WHEN USING FONTS FOR THEIR BUSINESS

So you want to DIY your brand until you can afford to hire someone to help, but you just can’t seem to get your fonts right.

Well for one, I think, this is a smart way to get started with your business. So many things change when you first get started with your business that things are more fluid and less solidified. This is all a part of the process. 

As you start working on your business and learning more about what direction you really do want to take you’ll have the flexibility to make adjustments and changes. So in a sense, it is really smart to hold off on hiring to design your branding until you have a clearer vision of what the basics of your branding are. 

But until then let’s talk about a part of branding and design in general that people often make mistakes using fonts for their business. Luckily with a few pieces of information, you can successfully avoid making these same mistakes.  

HOW TO GET OUT OF ANALYSIS PARALYSIS AND BE UNSTOPPABLE WITH YOUR WEBSITE ANALYTICS

HOW TO GET OUT OF ANALYSIS PARALYSIS AND BE UNSTOPPABLE WITH YOUR WEBSITE ANALYTICS

Do you suffer from Analysis Paralysis when it comes to using your Google Analytics data to grow your traffic? 

The Google Analytics dashboard has so much data on it. And then when you start clicking around you find even more data and click a little more…even more data. You could literally spend all day digging through the numbers. But the whole point of analyzing your analytics is taking this information and doing something with it to improve and expand your traffic. 

Analytics are meant to improve decision making not cause you to get stuck putting off a decision. 

It is so easy to get stuck in the analyzing mode and not make a decision or take action. If you are afraid you are going to make the wrong decision or cost yourself rather than increase the traffic to your site.