Do you struggle with building loyal relationships with cold leads? Take a look at this article that shares how to build loyal relationships with others as a classy entrepreneur and never feel sleazy again. Yes, you really can build relationships with integrity, class, and authenticity. This article will tell you how!
Are you ready to navigate the world of local networking but aren't sure where to begin?
Frustrated that your networking skills are landing you NO quality leads?
Don't fret my pet!
Networking is really all about relationship building and lucky for you I am a ROCK STAR at it!
When building rapport and nurturing a relationship it takes time, patience, active listening and a great memory. Ok, well you don't have to have an impeccable memory like I do, but you at least need to be able to remember a couple of things so that you can jot them down later to refresh your memory.
I'll dive into a strategy behind what to jot down when you meet a prospect, but for now, let's focus on the five secrets for networking success!
- Dress for success
- Build rapport
- Give before you receive
- Perfect your cocktail pitch
Are you ready to nurture your leads without feeling like a sleazy car salesman?
Girl, I feel you! I am sick and tired of the sleazy sales tactics that I see on a regular basis. Daily I am being added to Facebook groups without my consent, friend request me and then immediately hit up to like their Facebook page, join their team, or invited to purchase their products. So freaking annoying! It legit drives me, bat sh!t crazy!
I mean, heck, what's a girl got to do to get some lovin' around here. Am I right?
Here's an analogy that I like to share with my clients, think of relationship building with your leads as being no different than dating. Think about it, if your significant other took you on a hot date and on the first date he proposed would you say yes? Hell-to-the-no! Therefore, why is relationship building with your leads any different? It's not!
When building a relationship with your leads you must ROMANCE them much like your significant other did to you. Think of how many dates it took before you felt the butterfly feeling in your stomach and new with beyond a shadow of a doubt that you were IN LOVE.
How many dates was it?
My guess, quite a few. Unless you were like me and fell head over heals in love with my husband on our first date. Trust story! However, I'm the exception to the rule on this one.
The point is that it takes SEVERAL interactions with someone before they fall in love with you, your brand, and your services or products. Yup, several interactions. In fact, according to HubSpot, on average 80% of sales take more than FIVE interactions before one is willing to buy. Pretty alarming right?
How many times have you given up after one or two attempts to convert? My guess, A LOT! Don't worry, there are more people like you that give up before they even truly try and I don't say that to be mean, but I want you to understand that the relationship building process isn't a wham-bam, thank you ma'am sort of thing. It takes TIME to NURTURE your LEADS in order to CONVERT!
Do you suck at building relationships with your prospects?
How about building them through a strategic content marketing strategy?
And if you're wondering what the heck content marketing is and why you need to use it to build a relationship with your prospects, I got you covered!
First things first, let's tackle what content marketing is. According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In other words, it is content that is original to you, meaning it's not shared from another industry expert, and it uniquely highlights your strengths to establish you, your business, and your brand.