Use Your Story

HOW TO MASTER YOUR MESSAGE WHEN YOU FEEL INVISIBLE

HOW TO MASTER YOUR MESSAGE WHEN YOU FEEL INVISIBLE

Do you feel invisible online?

Wondering why you do not see any reward for your efforts except for hearing "crickets"?

When I was starting out in my business, my marketing was all over the place. No lie. I remember expressing this frustration with my coach and felt like I was wasting all of this time posting in various Facebook groups, but wasn't seeing the results. It frustrated the hell out of me! Especially when I knew that I had a limited number of days to hit my goal.

Why wasn't I getting noticed?

Quite honestly, it boiled down to a few different things:

  • I didn't have my ideal client identified.
  • I wasn't hitting their pain point.
  • I wasn't using their language to attract them to me. 
  • I wasn't consistent with my posting. 
  • I didn't have a content strategy in place. 

5 KEY POINTS TO BUILDING A RELATIONSHIP THROUGH CONTENT MARKETING

5 KEY POINTS TO BUILDING A RELATIONSHIP THROUGH CONTENT MARKETING

Do you suck at building relationships with your prospects?

How about building them through a strategic content marketing strategy? 

And if you're wondering what the heck content marketing is and why you need to use it to build a relationship with your prospects, I got you covered! 

First things first, let's tackle what content marketing is. According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 

In other words, it is content that is original to you, meaning it's not shared from another industry expert, and it uniquely highlights your strengths to establish you, your business, and your brand.